According to a study conducted by Digital Air Strike, 75% of car shoppers polled said that Internet research, including social media, was the most helpful medium when selecting a car dealership. As you can see, it’s paramount to learn the nuances of social media if your dealership hasn’t already. When you use this platform correctly, you can generate more traffic and sales in the long-term.
Showcase the Shopping Experience with Videos
Nothing influences a car shopper’s decision to buy from you than seeing someone else have a good experience. It’s infectious and establishes trust, which you can create if you share videos on social media showcasing the inside of your dealership. Consumers can then see what your dealership looks like inside and out, and get a feel of your staff, even before they set foot in your parking lot.
Show videos of your showroom, service department, and people on test drives. This authentic and accurate experience generates buzz for shoppers anxiously awaiting their next vehicle purchase. Read more from this blog: http://bit.ly/2sNebzg