Unfortunately, this is not that doom and gloom article announcing that PPC and SEO are no more. Rather we’ll discuss how audio search has shaken things up for the digital marketers.
In the world of search, the voice is an emerging trend and of course something that should be kept an eye on.
Google algorithms change once or twice in a day. But rarely do we experience major ranking fluctuations in it. Those are the updates marketers are concerned about.
One such important trend that may rule the SEO is:
Voice Search on Mobile
Google and Siri might have come in the picture long ago, but it is now that this search has got the ball rolling. Initially, consumers were not at all thrilled with this technology. It was a fun voice recognition gimmick that everyone may want to have fun with. According to research performed in those initial years, 83% of iOS users stated that they didn’t use Siri at all. But today, Google and Siri are leading the way.
With adaption to this new search, you can think of it growing exclusively.
Are you ready to learn more about it?
What is VoiceSearch?
It can be termed as a speech recognition technology allowing a user to perform a search through voice command. It is a two-way communication that assists the users to complete their tasks in real time.
Users nowadays expect a prompt and direct answer when they perform any search. And it is an ideal. In fact, if you dig a little deep in the context of voice queries, you will find it totally different from the specific keyword text search in the search engine.
Voice Search Gaining Popularity
Voice recognition is obviously nothing new, but to date, the practical application remained limited to shouting with anger at a phone to make it understand things or to bring it in exercise to create humor.
However, changing search trends have shown that practical voice interaction is finally a real thing.
It may be hyped as the “coming” technology, but the fact is that 40% of the users have made it today’s technology. Every adult user performs a voice search at least once in a day.
Remaining 60% started using it in the past year, and 40% in the past six months only. With these statistics, we can have an idea that “coming” technology has arrived.
So why are smart speakers and voice-activated search engines gaining such a momentum? Voice has become the opening door for innovation as it provides an appealing and personal and really natural means of interaction. Just think of playing music, ordering a pizza, getting breaking news and in fact turning on your light just through your voice. This is enough to explain why 40% of users have replaced their textual search with voice search seamlessly.