We curated some interesting signs of emerging customer expectations and useful reads in the area of business development, brand building and customer experience.
Innovation requires continuous discovery and inspiration. Our Signs of the Week are a collection of interesting signs we have recently added to our Inspiration-Hub:
The Current State of Advertising
Adults today spent constantly more time on digital media, to be exact they consume close to 6 hours daily on digital content in 2015. Global advertising spending however hasn’t really caught up with this new realities. For example, print remains way over-indexed as adults only spend 4% of their time with this medium but 18% of ad spend goes in that direction. Companies should rather focus on mobile, where there is still lots of room for ad revenue growth.
We constantly generate up-to-date reports and insights in the fields of marketing and innovation. Check out our resources.
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