We curated some interesting signs of emerging customer expectations and useful reads in the area of business development, brand building and customer experience.

Inspiration:

Innovation requires continuous discovery and inspiration. Our Signs of the Week are a collection of interesting signs we have recently added to our Inspiration-Hub:

Statistics:

The Current State of Advertising

Adults today spent constantly more time on digital media, to be exact they consume close to 6 hours daily on digital content in 2015. Global advertising spending however hasn’t really caught up with this new realities. For example, print remains way over-indexed as adults only spend 4% of their time with this medium but 18% of ad spend goes in that direction. Companies should rather focus on mobile, where there is still lots of room for ad revenue growth.

We constantly generate up-to-date reports and insights in the fields of marketing and innovation. Check out our resources.

Favourite Reads:

Business Development

  • Can Chatbots help us to get more value from analytics? Explore article
  • Decisions to make before establishing an innovation outpost. Explore article
  • The modern organisation’s hierarchy of needs. Explore article
  • How 5 overlooked principles are shaping the destiny of your business. Explore article

Brand Building

  • Does influencer marketing work? Explore article
  • A map of modern brand building. Explore article

Customer Experience

  • What It Will Take for Us to Trust AI. Explore article



SOURCE

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