Shane Black

If you run a business that services the geographical area around your business, then you should make an effort to learn about local SEO. It’ll help you get found online by local prospects who are looking for services or products that your business offers.

Local SEO is to process of optimising your online presence so your business will show in local online searches. It helps search engines to display your business at the very moment that local people are searching online for your product or service.

For example, this is an example of how a search for ‘ accountant Sydney ‘ looks like:

Let’s deconstruct these Sydney local SEO search results.

You can see that the first local SEO search results are ads. You can easily identify ads by the green square with the word ‘ad’ written in it. It’s important to note this, because you cannot rank above these businesses, without advertising yourself using the Google Ads platform.

Next, we have the map pack. This is a list of three businesses that the Google algorithm believes are relevant to your search. The good news is that you can influence these search results and get your business to rank higher over time using local search engine optimisation.

That’s all we can see “above the fold” (which is the area of a webpage that is visible without needing to scroll), so let’s take another snapshot to see what else shows in the search results.

Now we can see the bottom of the map pack and the beginning of the organic SEO results.

Strategies that improve local SEO will not only affect the ‘map pack’, but you will also notice improved rankings in a few other areas.

The order that businesses are displayed in Google Maps is influenced by local search engine optimisation strategies.

Google’s knowledge graph collates information from a variety of source. Local SEO strategies will improve the accuracy of the information displayed by Google in its knowledge graph results.

If you have a brick-and-mortar business or you service a specific geographic area, then you should be actively working on your local search engine optimisation. When combined with a broader SEO strategy, local SEO can help improve the online presence of your business.

This will improve your online presence for local searches, making it easier for your future customers to find you!



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