When you think of the Real Housewives of New Jersey, the first housewife that comes to mind is most likely Teresa Giudice. She is by far the most polarizing cast members. With that, comes influence.
Real Housewives = Influence
Influencers are newer to the media relations game, but like bloggers, they come with a price.
Since social media introduced a benefit to businesses, influencers caught on and started to charge for their influence. It’s a recent form of advertising that brings brands a bigger ROI than any full page ad would.
Influence = Business
When Tonia Ryan, the owner of Inance Women’s Clothing Boutique opened her store in South Florida, she did what any other business owner should do — hire an influencer, with the same audience, to bring in customers.
I’m guessing most viewers of Bravo’s Real Housewives franchise are women. Inance is a women’s clothing boutique. If you like Teresa, and you like the way she dresses, you’ll like Inance.
In the store, fans could meet Teresa, talk to her, get her autograph on a picture or her new book, Turning the Tables: From Housewife to Prison and Back Again, and get their picture taken with her.
As soon as Teresa arrived, she looked around the store and did some shopping. She was even wearing a gorgeous white jumpsuit available at Inance. (Talk about marketing!)
While hundreds of people were waiting, they were checking out the store and shopping.
It was my job to get the local media there, but not just any media. Remember, it all goes back to the brand’s audience — influential lifestyle and fashion bloggers, magazines, and entertainment reporters. The coverage and the pictures shared will last the store’s lifetime.
Whether you’re a fan or not, there is no denying that all things real housewives entertains millions on a daily basis, thanks to re-runs.
Even if you think it’s garbage reality TV, these women are influential. Influencers make money by bringing in the money. (You’ve heard of the Kardashians too, right?)