When it comes to digital marketing, everyone wants to aim high, cover international grounds, and score big time clients. But what many digital marketers are unaware of is that these things can be achieved locally.
Unfortunately, many companies are still sleeping on local SEO despite it being one of the SEO elements that changed tremendously. Yes, there is a large number of companies that do it but only few of them have managed to understand its power and use it to their advantage. You reading this post is no accident! This could be the time to inject more potency to your SEO by focusing locally.
As its name, local SEO is targeting the people in your locale. This is to ensure that when people search locally for a business like yours or your business specifically, you will be at the top of the results. To achieve this, you and your SEO team must do a variety of local SEO strategies such as optimizing your Google My Business and making sure the keywords you use in have geographical qualifiers on them.
Local SEO also helps build trust for your business. Through Google reviews, people will see how trustworthy your business is. Of course, this should be upheld by good local SEO and actually satisfying face-to-face service.
According to Forbes, 95% of mobile users have used devices to perform a local search and 61 percent of them called the business after searching while 59% actually visited the establishment.
Aside from the fact that you can have a loyal base of customers locally, local SEO can also help you save money due to it being a free advertisement and because people who do local searches actually go for a purchase. If you put up a good local profile online, meaning your name is accurate to the business, your descriptions are filled and SEO-optimized, then you can secure returns consistently.
We all know how difficult it is to get at the top of the results pages for Google, especially if you are competing against gigantic conglomerates. You do not have to do this with local SEO, where you will only have a handful of competitors from around your area or none at all. Not focusing on your local SEO gives your competitors the chance to gather the local customers that should be yours. People, generally, do not want to stray too far away if they are looking for services, so it is paramount that you are there to catch them and offer your services if you are already within distance.
Your overall SEO will work better if you also give more focus to your local region and audience. Look at how you are doing now with your local SEO and collaborate with a digital marketing company in the Philippines to learn how to improve it!